Innovative pancake batters

Nowadays you can buy ready-to-use batter for waffles and American pancakes in Swedish food stores. They are sold under the trademark Pancake & Friends by the Swedish company United Pancakes, owned by Aventure AB. ”Carefully selected kinds of flours with a unique mixing technique has made it possible to keep the batter fluid all the way from the factory to the consumer,” says Olof Böök, United Pancakes’ director of research and development.The company also produces a pancake batter made of oat milk, previously marketed by Oatly. Both this and the new batters contain bicarbonate of soda that does not activate before it hits the frying pan. The target group is active families that need a fast snack. There are also plans to sell the batters to institutional kitchens. And in early 2012, a launch is planned in the Norwegian market. The batters are produced by Trensums Food in Tingsryd.